Adelaide Fringe Poster

This was created for the Adelaide Fringe 2027 poster competition, this Top 40 finalist responds to the theme Fringe for everyBODY through character, colour and humour.

The idea centres around a feeling everybody can relate to, that moment when something unexpected catches your eye and makes you stop, look and look again. It's the kind of surprise, curiosity and delight that makes the Adelaide Fringe the thing it is! No matter who you are, there's something that'll make your head turn!

Inspired by traditional animation techniques, I explored how to capture that split-second reaction in a single static image, using exaggerated shapes, animation smears and a character to create a sense of movement and personality.

The result was a playful, character-led concept designed to stand out on its own, while having the potential to extend across a broader festival campaign.

Independent competition entry — not an official Adelaide Fringe campaign.