I’m a freelance 2D motion designer and illustrator from Naarm/Melbourne.

I create bold and fun animations that make
you wanna go eeee!!

bel.

Feed it to FOGO!

For the City Of Parramatta FOGO (Food Organics and Garden Organics) bins, I worked with the team at Paper Moose to develop an animated launch campaign.

I collaborated with the team to develop a character and design style that realistically yet simply represented how easy it is to use and understand the FOGO system.


We brought the bins to life with expressive eyes and subtle movements of the bin lid. The aim was to impose restrictions similar to those of a real puppet, such as limiting the lid/mouth movement to a simple up-and-down motion without any distortion.


FOGO wheelie-bin and kitchen-caddy character designs, with expressive eyes and a sequence showing how to fit and remove a green liner.

The characters were designed for social media and promotional materials.


City of Parramatta website showing the FOGO caddy character beside an A–Z FOGO list.
City of Parramatta Instagram post featuring the FOGO caddy and Feed it to FOGO campaign.
FOGO kitchen caddy character with a green lid and expressive eyes.

Agency: Paper Moose

Creative Director: Jeremy Willmott

Copywriter: Peter Salidano

Creative Designer: Evelyn Tran

Illustration/Animation/Storyboard: bel.

Creative Technologist: James Clayden

Senior Producer: Jon Buchan

Producer: Olivia Jeavons

Project Management: Brigitte Harbrow

more work.